Joe Fleming Jr
Founder & CEO
Joe started Heidi Loves Pets in memory of his beloved companion Heidi. His mission: make it easier for every pet parent to find the products that truly make a difference in their pet's daily life.
🐱🐶 Multi-pet household
🐾 Our Story
Meet the Heart Behind
Heidi Loves Pets
A store built on love, loss, and an unbreakable belief that every pet deserves the very best.
About UsIn Loving Memory of
In Loving Memory of
Heidi
This store was created in loving memory of Heidi—a woman whose strength, courage, and love for life continue to inspire everything behind it.
Heidi was a warrior. Throughout her battle with cancer, she faced each day with a smile and an incredible sense of strength. She continued to dress up, put on her makeup, have her nails done, and carry herself with such grace that many people would never have known what she was going through. But what truly defined Heidi was the way she loved deeply and lived fully. She had a special love for animals and found happiness in life's simple, meaningful moments. One of her wishes was to visit Milk & Honey Ranch in Texas, where she could spend time surrounded by animals, pet the goats, and simply enjoy the experience.
Created with love. Inspired by Heidi. In her memory, always.
Her story and the organizations that help make meaningful wishes possible for adults facing serious illness became part of the inspiration behind this store. Today, this business is being built as a way to honor Heidi's memory and carry forward the things she loved. It's more than a store—it's a tribute to her courage, her personality, her love for animals, and the joy she brought into the lives of the people around her. Heidi may no longer be here with us, but the love she gave, the memories she created, and the strength she showed will always remain.
2026
Year Founded
500+
Products Curated
4.9★
Avg. Rating
In Memory of Heidi
Always in our hearts
Our Mission
What We Believe In
Every decision we make comes back to these four core values — because Heidi deserved nothing less, and neither does your pet.
Curated with Love
Every single product in our store is hand-selected with the same care we had for Heidi. If we wouldn't give it to our own pet, it doesn't make the cut.
Pet Safety First
Safe materials, durable construction, and vet-friendly picks. Your pet's wellbeing is the first thing we check — every time, without compromise.
Affordable Quality
Premium pet products shouldn't break the bank. We source the best items at prices that make it easy to spoil your cat or dog — without the guilt.
Community & Connection
We're pet lovers just like you — building a community where pet parents can share experiences, tips, and the simple joy of loving an animal unconditionally.
Our People
Meet the Team
Real pet people with a real passion for helping animals live their best lives. We're here whenever you need us.
Sarah Chen
Team Lead & Product Curator
Sarah brings years of experience in pet product sourcing and quality control. Her two cats Luna and Biscuit are our most demanding — and most honest — in-house product testers.
🐱 Cat Mom · Luna & Biscuit
Clara Reyes
Customer Care Specialist
Clara is the friendly voice behind every support message. A passionate rescue dog advocate, she helps pet parents find exactly the right products for their four-legged family members.
🐶 Dog Mom · Rescue advocateGet In TouchHave a Question?
Have a Question?
We're Real Pet People — Ask Away.
Whether you're not sure which product is right for your pet, need help with an order, or just want to share a photo of your furry family member — we'd love to hear from you.